They have to be a producers, distributors, advisers, and analysts. ;
Tom Hood's insight:
I hear this quite frequently, "They fear making a mistake, the lack of control, and being overwhelmed by information." Leadership in the age of the connected employee (I prefer team member), connected customer (or member in our case), and conncteded everything, I think leaders today can't afford to not be social leaders.
See my blog post
and one form a colleague http://blog.avectra.com/social-ceos-tom-hood-of-maryland-association-of-cpas/
Use Social Media - Don't let it use you
http://blog.aicpa.org/2013/01/use-social-media-dont-let-it-use-you.html
Social Media for CEOs
http://www.slideshare.net/thoodcpa/social-media-for-ceos-10870120
Keeping up with change through Social Media
http://www.youtube.com/watch?v=O2IES2VCbtI
Why are CEOs afraid of going social
http://www.socialfish.org/2012/07/why-are-ceos-afraid-of-going-social.html
Why I blog as a CEO and you should too.
http://www.macpa.org/blog/1772/why-i-blog-as-a-ceo-and-you-should-too
WHy a tweeting CEO is "mission-critical" for any organization
http://socialmediainfluence.com/2012/03/28/why-a-tweeting-ceo-is-mission-critical-for-any-organization/
How to Leverage Social Networking - Journal of Accountany
http://www.journalofaccountancy.com/Issues/2009/Aug/20091768.htm
Social Media Tips from Tom Hood (interview with JofA)
http://www.journalofaccountancy.com/Multimedia/TomHood.htm
Social Media and Learning (interview with JofA)
http://www.youtube.com/watch?v=ursFUKWPeIs
Social Media for Accounting Students
http://www.slideshare.net/thoodcpa/social-media-for-accounting-student-edition
http://www.macpa.org/blog/1561/social-media-for-accounting-students
How to jumpstart your Social Media Strategy
http://www.macpa.org/blog/1991/cpas-how-to-jumpstart-your-social-media-strategy
Can Social Media Help you Learn?
http://cpasuccess.typepad.com/business_learning/2010/11/can-social-media-help-you-learn.html